Tag: Case Study

This is supposed to be a marketing case study about how Blurpe connected Heroshe to a content marketing associate - and it is, but even more, this is a story about finding the perfect partner.Finding the right person involves meeting certain requirements. Needs have to be met, and this applies to both partners involved. The good thing is this is a happy story about a logistics company finding marketing success through Blurpe's vetted marketing talent, Teejay. Who doesn’t love a happy matchmaking tale? More importantly, who wouldn’t want to find the best-fitting person who ticks all your boxes? Fasten up, what you’re reading is a happy marketing love story.Heroshe and TeejayHeroshe is a company that helps simplify cross-border logistics, making it easier for its users to shop, ship and pay for items in the US and UK and send them to Nigeria. And Teejay, a content marketer creating meaningful experiences with words.Heroshe was seeking someone knowledgeable in content marketing who was willing to put the knowledge to practice and expand their expertise. Teejay, on the other hand, was keen on putting her experience and knowledge to use and scale even further. But here’s the thing: these two were far apart. Wunmi Adewale-Daini, Heroshe's marketing manager, says, “Before I got Blurpe, it was frustrating. Marketing is something that everyone claims they know how to do simply because they got a course online. I had gone about a month plus looking for people to fill this content marketing role. It wasn’t the greatest experience as people overestimated their marketing abilities”.It’s like one of those cases where a loved one has been irredeemably single for a long time and someone steps in to help. That someone was Blurpe. It was easy to tell that Heroshe understood the power of content, storytelling and owning the narrative. On their website, their founders' story isn’t just about their achievements. It’s a captivating story of each founder’s “why” and you could immediately notice that they value authenticity and were very interested in upholding that. When we matched their needs with Teejay, it was the perfect fit and If we do say so ourselves, it was love at first sight.[caption id="attachment_13979" align="aligncenter" width="1024"] Except, we're not just saying it ourselves. Teejay agrees.[/caption] Looking to hire a content marketer for your company? Reach out to us here The Matchmaking ProcessWhen Wunmi reached out, we assessed Heroshe’s needs, what was required of our marketing talent and their goals. It helped that they had a clear idea of what they wanted emphasizing that the talent they were looking for had to have an inquisitive mind and wholeheartedly participate in assisting the content marketing manager to the best of their ability. With our vetted talent pool, bridging the gap between the company and talent was straightforward.Teejay on the other hand had demonstrated exceptional communication and writing skills, especially in marketing. This was reflected in her performance in the marketing quizzes and competitions we conducted. Teejay had done exceptionally well, especially in the area that Heroshe was looking out for. She was willing to participate and was quite inquisitive about marketing trends and topics. It helped that she had previous experience at Fullgap.Today it’s more confirmation that her marketing manager finds her a matching fit in this regard. Stating that “This year she texted saying she’d want to be more involved” as opposed to being handed tasks and getting them done. If you’re a marketing talent reading this and would love to be a part of Blurpe’s talent pool, fill out this form As the matchmaker, it’s clear how much we are invested in growth and each of our talents understands this. So far Heroshe has experienced a positive work experience with their content marketing associate. So much so that the marketing manager insists that this year, the talent would be further integrated into the “business side of things”. A positive indication of mutual needs and benefits by both parties.However, love at first sight no matter how tingling and exciting, is just the beginning. The true test is in long-term performance. How has Blurpe’s marketing talent performed so far and how much has our talent contributed to achieving company goals? According to feedback from her manager, “She is doing good. She writes the blog posts well and then the content manager works on it to make it rank better on Google search. So I would say she is contributing her quota”. Good review, yes? But we wanted more. What we wanted to know was if there was a noticeable change in the company after the hire. This is because, for us as a connecting bridge, it is paramount that every company that employs our services to hire the perfect marketing talent gets a noticeable and impactful ROI.To this inquiry, Heroshe acknowledged that the relationship kicked off in its phase one stage as task-based and as such the talent executed tasks when given. In transitioning to another phase with the talent, they would be banking on the talent’s capacity to take initiative. With armstrong resolve and a more assured response, they expressed confidence in the talent’s ability and disposition, anticipating a noticeable change by Q2 of 2024. Just like in any relationship, grey spots are almost inevitable. But colours are fluid and can quickly become brighter based on mixture. For seamless integration of our talents, a non-negotiable for us is the ability of both talent and company to identify grey areas and agree mutually that there is room for improvement and growth.This is why the marketing manager was firm in her stance that Blurpe matched Heroshe with the exact talent they needed, cutting through all the “BS” (Pardon the French) and providing a talent that was skilled, reliable, could deliver and was the best fit for the role. Get recommendations and suggestions for your next marketing hire The FutureThe match has been made and now we look forward to plans together. For Heroshe, this year is one where content marketing would be optimally employed, ebooks, reports and more. Teejay has been placed in charge of one of the projects and the company says “It is a major win having her on the team”. The future looks promising for Teejay at Heroshe. There is room for growth, rising in ranks and a company culture that allows its workers to spread their wings to other departments. As long as they show potential and ability to learn, improve and take mentorships that are provided.The milestones necessary to grow in ranks are documented and once the talent hits these milestones, growth in salary, job description and expectations are guaranteed to follow. This is a testimonial to how well we value great company culture and the environment in which our talents will be placed. A growth-enabled environment that permits our talents to thrive and consequently deliver the results that we very well know they can.This story of how Blurpe connected Heroshe to the best marketing talent ends with Heroshe’s HR confirming the quality of the talent at the very first interview with the question “Please where did you get this talent from?” and a request to have direct access to Blurpe for further hires. For you, here's a quick inspiring quote befitting this testimonial and perhaps your love story. When it’s the right fit, others will notice. In a nutshell...This case study shows the following:Blurpe’s guaranteed ability to find the perfect marketing talent that would meet your company’s goals, objectives and reasons for hire.The importance we place on the mutual satisfaction of our talents and your company.Our dedication to ensuring seamless integration between both parties, growth and achievement of your marketing needs.A non-wavering stance that Blurpe will always follow up with your company for review on the talent and effect feedback given. Like Heroshe, yours can be the next marketing love story we make happen. Ready to hire your next marketing talent, build a killer marketing team or revamp your present one? Blurpe is the business of matchmaking. Send a message.

Tag: Case Study

A Match Shipped By Blurpe: Heroshe’s Perfect Hiring Story

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