About Course
ARE YOU A PRODUCT OR GROWTH MARKETER AND YOU WANT TO LEARN HOW TO CREATE A WINNING GO-TO MARKETING STRATEGY?
One Of The Jobs Of A Product Marketer Is To Take A Product To Market But This Can Be A Daunting Experience If You Don’t Know How To Do It.
A Successful Product Launch Will Need An Effective And Winning Go To Market Strategy.
This Course Is Designed Specifically For Marketers Like You Who Want To Master The Art Of Go-To-Market Strategy.
What will you learn at the end of this course?
Taught By A Product Marketing Expert, This Hands-On Class Will Give You The Tools And Knowledge You Need To Create A Successful Go-To-Market Strategy That Sets You Apart From The Competition. Don’t Miss This Opportunity To Take Your Marketing Skills To The Next Level And Achieve Your Goals.
What will you learn?
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Identifying and understanding target customers: Marketers will learn how to identify and understand the characteristics and preferences of their target customers, such as demographics, psychographics, and behavior, to create messaging that resonates with them.
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Analyzing the competition: Marketers will learn how to analyze the competition to identify key differentiators and opportunities to position their product in the market.
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Crafting messaging and positioning: Marketers will learn how to craft messaging that speaks to the unique value proposition of their product, and how to position the product in a way that differentiates it from competitors.
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Developing a launch plan: Marketers will learn how to develop a comprehensive launch plan that includes tactics such as public relations, social media, content marketing, and advertising to maximize product exposure and drive sales.
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Measuring success: Marketers will learn how to measure the success of their go-to-market strategy by identifying and tracking key performance indicators (KPIs), such as conversion rates, customer acquisition cost, and customer lifetime value, and adjusting their strategy accordingly.
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…and so much more
About the Instructor
Onyinyechi Nneji is a highly accomplished marketing professional with over four years of experience driving the successful launch of technology products globally using key marketing tactics. Currently, she serves as the Product Marketing Manager at Let’s Enhance, an innovative AI technology company.
Her background in digital and content marketing, coupled with her certification from the Digital Marketing Institute, has been instrumental in scaling products across a range of industries including Fintech, EdTech, Finance and AI.
In addition to her professional achievements, Onyinyechi is also passionate about mentorship and education. She actively mentors and teaches young product marketing professionals on effective tactics for advancing their careers and launching successful technology products.
Course Content
Module 1 – Introduction to Go-to Marketing Strategy
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Introduction
31:49 -
What is a Go-to market?
05:08 -
GTM Quiz
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Strategic Vs Functional GTM
02:08
Module 2 – Core Components of a GTM
Module 3 – Research Methods & Understanding Customers
Module 4 – Converting Research to Value Proposition.
Module 5 – Positioning, Messaging & Narrative
Module 6 – Launching Successful Products
Student Ratings & Reviews
