Category: Product Marketing

, When it comes to growth marketing, data is king. Since no human has the capacity to gather data of thousands of people manually,, it needs no saying that tools are a necessity for marketing goals to be attained. In this article, you will be taken through what growth marketing is and the Must Have tools for every growth marketer. What is Growth Marketing? A lot of people have asked this question a lot of times: “What in the world is growth marketing?”. We’ll tell you what it is not. Growth marketing is NOT traditional marketing. Unlike traditional marketing it is not concerned only with brand building and image maintenance or perception. It is a systematic and data driven approach towards ticking off set marketing goals. Growth marketing requires leveraging data, experimentation and reiteration of what has proven to work. There’s absolutely no assumption or guess work. Every customer feedback, insight, and analytics matters to a growth marketer because it is what arms you to take decisions that would be beneficial to your product or service. If you’re anything like us then you will need a put together definition so here it is: Traditional marketing was what dominated the scenes before the advent of data-driven marketing. The adverts on newspapers, Magazines, flyers, physical events and the likes was what marketers banked on to get their product or service in front of their audience. With a strong urge to not sound like most people do, We'll say this worked. In fact many marketers argue that good marketing is a strong balance between digital marketing techniques and traditional marketing strategies. However, the truth is the whole world is now largely digital. Why settle for the old when you can optimize the new and get better results? Even better? There are tools to make life easier for you to kill it as a growth marketer. Before you get right into the tools, you should know that while it is relatively easy to go about searching for measuring and analytical tools, the answer is in knowing exactly what tools you need and why. Typically blog posts will jump right into listing off as many as possible which really isn’t helpful because it is like launching you into a sea of too many resources. The bad thing about that is that with too many options, you rarely ever know the right ones to really go for. So What Should You Look Out for When Searching for Growth Marketing Tools? Before you go skipping to the part where I mention the tools, you should know that growth cuts across multiple channels. It is a whole cross section of departments and arms coming together to chase a defined goal. From the Product development team to customer success, Sales team, Finance and Operation, Engineering and Comms; there has to be cross-departmental collaboration. Granted each department has its specific KPIs and metrics but the OKR remains uniform and that is what really drives growth: A solidified conglomeration of efforts. As a growth personnel, to some extent the performance of these different teams have the capacity to affect expected results however, the core team that you fall under is the marketing team with a more supervisory stance on other teams for feedback and optimization. This means that in searching for growth tools, you have to take into consideration the different channels and strategies of growth marketing success, which include: Audience insight Content Marketing Email Marketing Search Engine Optimization Conversion Rate Optimization Analytics and Tracking This is paramount. Why? Because growth is predominantly fixated on taking users down the AARRR funnel and mapping out your growth strategy without putting this in place is akin to child’s play. The factors listed above are pillars that you should utilize to attain the KPIs necessary to reach the end goal of the funnel: Referral. Now, The Tools Audiense This tool offers marketers comprehensive data ranging from demographics to hobbies, occupation and the likes. Giving you a deeper understanding of your target audience and what you need to make well informed decisions and strategies. CoSchedule This popular content management tool allows you to schedule your posts on social media, create content calendars as well as gather analysis on the performance of your social media marketing efforts. Customer io This is an email automation software that allows marketers to create personalized experiences via email campaigns, carry out A/B testing and design intricate segmentation lists. The best part is that the team at Customer io are always ready to offer hands-on assistance. It also helps with retention through data-driven in-app messages. Ahrefs This SEO and analytics tool assists with competitor analysis, keyword research, and backlinks. Optimizely This powerful tool comes in really handy for activation, offering user-centric experimentations, A/B testing and optimizing activation rates. It also provides testing variations for websites such as images, CTAs, headlines. Optimizely is heavily optimized to proffer insights for marketers in optimal time to improve conversion rates. ProfitWell This amazing tool is a revenue and subscription based tool designed to provide you with deep insight into your revenue, customer retention, churn rate and ultimately help foster growth. To Wrap Up… Know that what makes you a great product marketer is not just your ability to think but to manage well the different facets that contribute toward growth. All hands must be on deck and it starts with yours. There is no room for decisions made based on assumptions, Data in growth marketing is power. This power is what tools can help you wield, so in selecting the best tools ensure that it spreads across both marketing channels and the entire customer lifecycle.

Category: Product Marketing

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