In this episode of BTS, we interviewed Onyeka Nwobu, Founder and Director of SIT Global. Get a peek at what goes on in the life of a brand strategist, the reality of the relationship between the Nigerian startup industry and branding, and most importantly, what plays out behind the scenes.
The cost of acquiring customers is far more expensive than retention. If you don’t believe us, calculate your Customer Acquisition Cost or Cost Per Acquisition. In this post, we’ll discuss how Customer Service can be your best assisting defence against the high cost of acquisition and low retention rate.
A lot of tech ventures assume they have achieved Product Market Fit when in reality they haven’t.
Are they clear cut ways to attain sustainability with target customers and how can startups get around to hacking this function?
You’ll find that out in this article
In marketing, an effective recruitment strategy can be the differentiator in securing top-tier talent. In this article, you will find out updated strategies and how to revamp your hiring techniques so you can get the best marketing talents.
Dear founder,
The message is simple: A new product, a new feature and / or market expansion requires a well thought out Go-To-Market Strategy. its is your armour before you hit the market and sometimes even after. We shared in this article a couple more reasons why you need GTM strategy and even how to go about getting one for your product.
On this episode of Behind The Scenes, Edidiong sat on Blurpe’s seat as we quizzed him on his lifestyle, marketing exploits, his expertise in the B2B industry and more. On this episode, some shots were fired but more than anything, if B2B marketing is your specialty, we can assure you that this is a holy grail asset: Edidiong’s B2B Playbook.
The right team will deliver the right results. The problem is: How do you build the right team? In 2024 and even right now, this shouldn’t be a question that worries you. In this article you will learn how to achieve your marketing goals by building a top notch and high performing marketing team that delivers.
Its a fierce competition out there and even noisier when it comes to captivating your audience. The narrative you tell is the one your customers will stick to. What story is your startup telling and how are you telling it? Want to learn how to tell a better story…
On this episode of Behind The Scenes, we had Ex-Google Product Marketer, Melissa Kariuki seat on the Blurpe’s Chair. What started out as a very impressive recount of Melissa’s marketing to founder journey that has taken her across the globe, turned into an avenue to highlight some of the unpopular happenings in the industry. Regardless, this episode is one heck of an episode so sit back and enjoy it.
We’ve reviewed the top Google Ads courses on the internet. As a beginner, you definitely want to pick a course from the ones we have listed here. It’s guaranteed that you will find the right course to suit your needs + a discount code for one (wink)
